My Year has 12 Weeks now!

Lately, I’ve been using the 12 Week Year system by Brian Moran and Michael Lennington to plan and execute my business tasks, and it’s been a game-changer.

Instead of the usual 12-month goals, this approach condenses everything into 12-week periods, which ramps up focus and productivity. The logic? Shorter timeframes create urgency and eliminate procrastination. Here’s a quick breakdown:

  1. Shorter Timeframes: With only 12 weeks to hit your goals, you’re forced to focus on what truly matters.

  2. Clarity and Focus: Each 12-week period has clear, measurable goals that keep you from getting lost in the weeds.

  3. Weekly Accountability: Regular check-ins keep you on track, allowing for quick adjustments when needed.

  4. Execution is Everything: Success comes from consistent action, not just goal-setting. It’s all about showing up and doing the work.

  5. Time Blocking: Scheduling specific blocks for key tasks helps protect your focus and productivity.

  6. Measure Progress: Tracking results and adjusting your plan is key for continuous improvement over the 12 weeks.

This structure has worked wonders for me. My To-Do lists now feature 12-week projects with specific goals that keep me moving forward. Sure, I’m not obsessed with scoring myself weekly, but I do reflect on what I’ve achieved and what’s still lingering.

My goals for the next 12 weeks.

In fact, writing this post was on this week’s list—so here I am, checking it off on a Sunday!

The real beauty of the 12-week system is that it keeps you accountable without overwhelming you. Twelve weeks is just enough time to make serious progress without losing steam over a full year. It’s motivating, practical, and (so far) super effective.

Now, that’s not to say I haven’t had to shuffle things around. One of my big projects got pushed back, but hey, I’m still learning! And delaying that project freed up time to crush the others, so I count it as a win. Yay me!

For more details on how this system works, check out their website—it’s been a huge help for me and could be for you, too.


Thanks for reading, and as always,
Stay productive and playful!


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